Your Google Analytics data

Once Google Analytics 4 is connected, Page Analytics shows each page's traffic, sources, and engagement right where the page lives. It's the data source behind every in-page report.

GA4 connects through the same Google sign-in as the extension. See Install the extension for the sign-in and permission steps.

What GA4 data you see

Page Analytics reads your GA4 metrics for the exact page you are viewing. The in-page report and the dashboard reports cover:

  • Page Views and Users for the page.
  • Avg. Session Duration and Bounce Rate for engagement.
  • Conversions and Conversion Rate (GA4 key events).
  • Page Value in your property's currency.
  • Tracked events, such as file downloads.
  • Traffic sources, broken down by source, medium, and channel (for example Organic Search, Paid Search, Direct, or referral).

You can also break data down by country, device, new vs. returning visitors, and over time, and set the date range on each report.

How the property is matched

After GA4 is connected, click Fetch My Websites on the dashboard to pull in the sites you have access to. Each website appears as a card showing its domain, the connected GA4 account and property, and roughly how much weekly traffic it gets.

Page Analytics maps each website to the GA4 property that has data for that domain. When a domain has data in more than one property, it uses the property with the most traffic by default. If you want a specific one, pin your choice in the website's settings.

If you cleared the Analytics permission during sign-in, the dashboard prompts you to fix it with Sign In to Update Permissions.

Where it shows up

  • The extension popup and sidebar. Open the toolbar popup or the in-page sidebar to read the GA4 report for the page you are on. See Use the sidebar.
  • The dashboard. Open a website's report from its card for the full page-by-page view, charts, and source breakdowns.

Next steps